Kiel Thomson of KTC Construction needed to update the company’s website and better communicate the evolving business opportunities. The need was to better position KTC Construction to target new markets, including industrial construction and food & beverage. We took this opportunity to represent the quality of work the company offers.
Branding • Marketing
Brand Positioning • Website Design
Kiel, Dawn, and their team were a pleasure to work with. Their passion for their business and work was easy to tap. We had several preliminary meetings to flesh out the direction their company was heading and made sure we built the website’s structure around their goals.
We strategically structured their site into two main categories, Residential & Industrial, and reorganized the content to support their services in a clear and concise way. We built a “Progress” section to allow customers to understand typical working timelines to manage client expectations when working with KTC.
We created a KTC cartoon character integrated with a fun cartoon strip to showcase an employee’s talent to draw and highlight benefits and advantages in contracting with KTC. We also included a section to provide educational articles to share ideas and opportunities with their clients.